Our Brand Statement

Phi Mu is a vibrant values-based women’s organization. Our purpose is found in the principles of love, honor, and truth. We vigorously pursue the interests and purpose of women. We actively direct our energies towards ideas bigger than ourselves. We build one another up towards achieving our personal best. The promise of our mutual efforts is a lifetime of sisterhood. We are individuals, leaders, and friends.

We give and serve. We are Phi Mu.

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Our Identity PMU_Indicia_rvrs

The Phi Mu Identity is used to brand the national organization’s digital and print content. Content that is branded with the Phi Mu logo follows the brand standards detailed in this document and represents the best that Phi Mu Fraternity has to offer to all audiences.